Research and Markets: The New Face of Private Label: Global Market Trends to 2018

Research and Markets (http://www.researchandmarkets.com/research/qljcbm/the_new_face_of) has announced the addition of the "The New Face of Private Label: Global Market Trends to 2018" report to their offering.

Today's private labels - unlike the generic offerings of the past - are carefully managed and marketed in order to improve the retailer's competitive edge. Indeed, many are now seen as brands in their own right. This global report examines new approaches to the development of private label fmcgs in the face of an increasingly competitive grocery landscape. It also looks at the exciting prospects for this sector, as the frugal mindset persists and emerging markets remain virtually untapped.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Product coverage: <|Products|>

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report:

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

For more information visit http://www.researchandmarkets.com/research/qljcbm/the_new_face_of

Research and Markets
Laura Wood, Senior Manager
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Sector: Business