Research and Markets (http://www.researchandmarkets.com/research/nfd9s3/2013_southeast) has announced the addition of the "2013 Southeast Asian Games Market Regional Report" report to their offering.

2013 Southeast Asian Game Market Regional Report covers the dynamic regional market that includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

The Southeast Asian online games market is projected to double in size by 2017 with revenue reaching $1.2 billion. The report highlights spending, ARPU, gaming behavior, usage of games, and breaks down the market size and forecast for each country into gaming segments. Also provided are the rankings of mobile game downloads and revenues for each country.

More than 15,000 gamers were surveyed for this report most of whom were young, male, hardcore enthusiasts who play client-based MMOGs. The sample provided valuable insights into the most lucrative segment of online gamers. In addition, the methodology included interviews with executives at major Southeast Asian online games companies, payments companies, and more. The report provides market share estimates for online game operators in each country, and a list of their leading games. The data-intensive 103-page report, including 137 data exhibits, is a key resource for anyone interested in the market.

Key Takeaways

- Southeast Asia boasts 85 million online gamers today, and $661 million in revenue.

- The Southeast Asian online games market will double in size by 2017 to $1.2 billion and 132 million gamers.

- The primary mode of online games payments is with cash at I-cafés or retail stores.

- Vietnam's market should benefit from the recent reversal of a 3-year ban on new game licenses.

- It is forecast that Indonesia will have the fastest growth in revenue and in the number of online gamers in our 5-year forecast period.

- Approximately one in four of the 15,000 predominately young, hardcore PC gamers Niko surveyed claim not to play any mobile games whatsoever, contrasted with China where 100% of gamers play mobile games.

Key Topics Covered:

1. About Us

2. Glossary of Terms

3. Methodology

4. Southeast Asian Regional Market Overview

- Threats to client-based PC online games in SEA

- Online Payments

- E-sports

- Mobile Messaging Apps

-- WeChat

-- KakaoTalk

-- Line

-- Other mobile messaging apps

- Weighting of Market Segments

- Regional use of Internet cafés for gaming

- Southeast Asian gamers and market overview tables

- 2013 Gamer Survey Sample

5. Country Snapshots

  • Internet cafés
  • Market Size and Forecast
  • Vietnam's Online Game Operators
  • Mobile games
  • Vietnamese regulations
  • Gamers Survey Results

- Indonesia

- Malaysia

- The Philippines

- Singapore

- Thailand

- Vietnam

For more information visit http://www.researchandmarkets.com/research/nfd9s3/2013_southeast

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Gaming