By Research and Markets (http://www.researchandmarkets.com/research/h4nrwc/social_media) has announced the addition of Javelin Strategy & Research's new report "Social Media Payments: Redefining Shopping for a New Era" to their offering.
Although social networks are a 21st-century creation, many of today's consumers would be hard-pressed to remember a time before Facebook, Twitter, LinkedIn, or Google+. The worldwide adoption of social networks has altered the payment ecosystem: Social networks have now become an additional arm of payments and retail, rather than just a virtual place for individuals to socialize.
Twenty-six percent of all consumers have made a purchase on a social network, and this trend has significant implications for e-commerce and traditional retailers, payment providers, issuers, and technology providers. This report explores the growth of social networks and the subsequent influence of social media in the payment realm, including changes to retail shopping, consumer behavior, and payment transactions.
Primary Questions
- Why is social media important to the payment and retail worlds?
- Who makes purchases on social networks, and what type of purchases are the most common?
- Which brands do consumers trust the most when making purchases on social networks?
- What are some of the challenges facing social network payments?
- How can the unique characteristics of social networks be used beyond transactions?
- How can social media help foster in-store sales using the mobile channel?
Sixty-two million adults have purchased on a social network in the past 12 months, and 1 in 5 are likely to do it again in 2014. Gen Y members are the most likely to make a purchase on a social network in the next 12 months.
Key Topics Covered:
Overview
Primary Questions
Methodology
Executive Summary
Social Networks: Big Audience, Huge Potential .
Defining the Social Space
Meet Today's Social Shoppers
Social Influence in Today's Payment Ecosystem
First Data Uses
Rewards and Social Media to Encourage In-Store Sales .
Rising Popularity of Social Networks Could Have Implications for Online Banking
Social-Local-Mobile Strategy Strengthens Traditional Retail Stores
Appendix
Related Research
Companies Mentioned
Table of Figures
Companies Mentioned
- Apple
- Bill Me Later
- Braintree
- Chirpify
- Foursquare
- MasterCard
- Myspace
- PayPal
- ShopBeacon
- Shopkick
- Starbucks
- Stripe
- Visa
For more information visit http://www.researchandmarkets.com/research/h4nrwc/social_media
Source: Javelin Strategy & Research
About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S.
Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer
and Personal, Internet
and E-Commerce, Social
Media
