Research and Markets (http://www.researchandmarkets.com/research/665nbv/our_privacy) has announced the addition of the "Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall" report to their offering.
This report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and providers that allow retailer survival and consumer privacy to coexist.
Key Topics Covered:
- Executive Summary
- Introduction
- Retail May Be an Easy Target, but This is a Target-rich Environment
- Why Do Retailers Need MRLA?
- What Retailers are Doing to Address Consumer Privacy
- Stratecast - The Last Word
- Stratecast's Assessment of the Top MRLA Providers
For more information visit http://www.researchandmarkets.com/research/665nbv/our_privacy
