Research and Markets (http://www.researchandmarkets.com/research/dsnq8q/modern_broadband) has announced the addition of the "Modern Broadband: Maximizing Retention and Revenues (4Q 2014)" report to their offering.
As broadband gains greater penetration worldwide, operators must explore new strategies to both attract new customers and keep existing customers. This report analyzes the philosophies and approaches to subscriber retention and acquisition, including triggers to churn, broadband service messaging, consumer willingness to switch, and the tools and strategies used across markets today to compete successfully. The report also provides a forecast for broadband subscribers worldwide through 2019.
Key Topics Covered:
1.0 Report Summary
2.0 Broadband Overview
3.0 Acquisition vs. Retention
- Market Stages
- Broadband Provider Philosophies
- Lifetime Value of a Subscriber
4.0 Consumers and Changes to Broadband Services
5.0 Triggers to Churn
6.0 Key Messaging for Broadband
7.0 Subscriber Acquisition
- Promotional Discounts
- Gift Cards
- Price Guarantees
- CPE Devices
- Connected CE Devices
- Entertainment Services
- Wi-Fi Hotspots
- Technical Benefits
- Other Acquisition Programs
8.0 Subscriber Retention
- Bundling
- Proactive Upgrades
- Tech Support Services or Features
- Internet Security Software or Services
- Cloud Storage
- Affinity / Loyalty Programs
- Moving Portals
- Other Retention Programs
9.0 Forecast
10.0 Implications and Recommendations
11.0 Appendix
For more information visit http://www.researchandmarkets.com/research/dsnq8q/modern_broadband
