Research and Markets (http://www.researchandmarkets.com/research/jnjxxm/emerging_consumer) has announced the addition of the "Emerging Consumer Lifestyles in Côte d'Ivoire" report to their offering.
This report presents a detailed picture of the key factors driving changes in consumer lifestyles in Côte d'Ivoire, from demographic changes, income, urbanisation, household structures, through to access to services, household assets, media uptake and the growth of the middle class and retail market.
Highlights:
- Côte d'Ivoire used to have the strongest middle class in West Africa, but has shrunk in face of economic downturn and is only now recovering.
- Côte d'Ivoire has among the worst rates of infant mortality in Africa and life expectancy is below where it was in thirty years ago, at just 50.4 years.
- It suffers from an acute housing shortage - lacking more than one million homes, and as household sizes fall and the population grows this shortage threatens to get worse.
- Urbanization in Côte d'Ivoire will have a profound impact on consumer lifestyles - bringing nearly 20m more consumers within closer reach of shops, services and infrastructure between 2015 and 2050.
- Very few Ivorians own a car. We estimate that only 3.7% of households own a car, a rate barely changed from 2009. Overall, there were just 141,400 households with a car in 2013.
- Using assets as a guide, there were nearly 9m members of the consumer class in 2013, double the size based on income levels.
Key Topics Covered:
1. Economic growth and income
2. Changing demographics and household structures
3. Urbanisation and infrastructure
4. Household assets and media uptake
5. The emerging consumer class and the retail market
6. Key trends in consumer lifestyles
For more information visit http://www.researchandmarkets.com/research/jnjxxm/emerging_consumer
