Research and Markets: Brazil B2C E-Commerce Market 2014-2018 - Key Analysis of the 20 Billion Industry

Research and Markets (http://www.researchandmarkets.com/research/wv9ggd/brazil_b2c) has announced the addition of the "Brazil B2C E-Commerce Market 2014" report to their offering.

Brazil B2C E-Commerce Market 2014 reports on the potential of the largest online retail market in Latin America. It is forecasted that sales of goods in Brazil will top EUR 20 billion by 2018. Among the important characteristics of this booming online retail market is the high share of the clothing segment, the influence of social media and the importance shoppers give to a free delivery option.

Brazil is eleventh largest B2C E-Commerce market worldwide and one of the fastest growing. In Latin America, Brazil is an unquestioned leader in terms of online market size, though it ranks behind Argentina and Mexico by forecasted growth pace. Brazil stands out among other major online retail markets worldwide in terms of popularity of department stores in online shopping, a high share of clothing segment and high penetration of luxury buyers who shop high-end items exclusively from the Internet.

Driven by increasing online shopper penetration and spending, online retail sales in this country, excluding travel, are forecasted to top EUR 20 billion in the next four years. The share of M-Commerce sales on total online retail in Brazil continues to grow, boosted by surging mobile Internet penetration. Large online retailers report a revenue share of close to 20% generated through mobile devices in 2014.

Around a third of Internet users in Brazil shopped online last year. An important characteristic of online buyers in the country is the influence of social media, especially among young adults. Furthermore, online shoppers in Brazil are used to free delivery and an installment payment option, which creates significant challenges for online merchants who wish to stay competitive but also profitable.

Key Topics Covered:

1. Management Summary

2. International Comparisons

3. Mobile E-Commerce Trends

4. Cross-Border B2C E-Commerce Trends

5. Regulatory Trends

6. Sales & Shares

7. Users & Shoppers

8. Products

9. Delivery

10. Payment Methods

11. Players

- AliExpress

- Amazon

- Americanas.com

- B2W Digital

- Bomnegocio.com

- Buscape

- Cnova N.V

- Magazine Luiza

- Maquina de Vendas

- MercadoLibre

- NetShoes

- OLX

- Submarino

- Walmart

For more information visit http://www.researchandmarkets.com/research/wv9ggd/brazil_b2c