Research and Markets (http://www.researchandmarkets.com/research/g945xw/big_data_vs) has announced the addition of the "Big Data vs. Small Data Strategies for Next Generation Business" report to their offering.

The data market is booming with an ever increasing valuation. In the virtual data ocean, Big Data and small data are complementary strategies at one level and choices of scale/scope at a different level. While Big Data holds distant promises, leveraging "small data" can provide great benefits to small-to-medium business (SMB) as well as large corporations.

Simply stated, the cost-performance barrier leaves many lucrative markets inadequately served by Big Data approaches. Carefully chosen data solutions and models should be more accurate, objective, and ultimately lead to improved ROI especially for more near-term time horizons and/or companies with limitations in scale/scope. This research provides the reader with an understanding of data management issues, challenges and opportunities relative to Big Data and small data approaches. The report includes analysis of small data practices and emerging small data business models and scenarios.

This report evaluates strategies, considerations, and planning for a so-called "small data" strategy. It also compares and contrasts Big Data vs. small data strategies in terms of company capabilities and focus.

The report also evaluates the future of Big Data including emerging business models and practices. Target Audience:

- SMB of all types

- Big Data companies

- Social network companies

- Telecom service providers

- Data services and analytics companies

- Cloud and telecom infrastructure providers

Key Topics Covered:

Executive Summary

Data Trend Analysis

Big Data Market Advancement And Forecast 2014 - 2020

Small Data

Small Data Driven Emerging Business Models

Conclusions

List of Figures

List of Tables

For more information visit http://www.researchandmarkets.com/research/g945xw/big_data_vs

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