Research and Markets (http://www.researchandmarkets.com/research/mrm874/asia_animation) has announced the addition of the "Asia Animation Industry Report 2014: Strategies, Trends & Opportunities" report to their offering.

Animation history in Asia started in the 1940s and was heavily influenced by the needs of Western studios, and Disney in particular. Exposure to foreign production, training abroad, and foreign assistance were important factors behind the emergence of an animation tradition in countries such as China, Japan, Korea, and India. In all such instances, however, Asian artists only adopted those elements that fit their own culture, although this strategy was probably more pronounced in China, especially after 1949, and Japan than elsewhere.

Much of Asia's animation production since the 1960s has been tied to foreign interests attracted by stable and inexpensive labor supplies. For nearly forty years, western studios have established and maintained production facilities, first in Japan, then in South Korea and Taiwan, and now also in the Philippines, Malaysia, Singapore, Vietnam, Thailand, India, Indonesia, and China. The economics of the industry made it feasible for Asia to feed the cartoon world, to the extent that today, about 90% of all American television animation is produced in Asia.

The usual procedure is for pre-production to be done in the United States or other European countries, after which, the package is sent to Asia for production. The work is sent back to the U.S. or other headquarter country for post-production. Offshore animation has led to the creating and nurturing of a local industry, as an infrastructure is built up, equipment is put into place, and skills are transferred.

An emerging trend in the Asian animation industry is the increasing focus towards production of local animation content for television as well as production of animated movies.

A number of Asian animation studios are giving importance to owning and protecting animation content by investing in intellectual property protection mechanisms.

The mature animation production countries in Asia include Japan, South Korea, the Philippines and Taiwan. As animation production is a very lucrative and labor-intensive (70 percent to 80 percent of costs go to labor) business, other Asian countries such as India, China, Vietnam, Malaysia and Singapore have recently started their own industries. The early animation in Asia was predominantly influenced by Walt Disney. Thus, China's The Smiling Monkey was termed a copy of Mickey Mouse, and India's The Pea brothers (1934), considered by some as India's first theatrically released animated film was said to be similar to Disney animations. In many of these countries, pioneer animators such as Payut Ngaokrachang of Thailand (influenced by American cartoonist Max Fleischers), Tezuka of Japan, James Wang of Taiwan, and Shin Dong Hun of Korea were known as the Walt Disney of these countries.

Key Topics Covered:

1. Introduction

  • Animation in Asian Societies
  • Asian Animation Industry: Strategies, Trends and Opportunities
  • Establishment of Local Animation Industry
  • Drivers for Success
  • Models for Animation financing in Asia
  • Copyright Chain in Asia
  • Influence of Foreign Animation Styles
  • Trends in Animation Production in Asia
  • Animation Co-Productions in Asia
  • Collaboration among Asian and Foreign Animation Studios
  • Controversies Surrounding Foreign Animation
  • Animation Studios in Asia

Example Analysis for Each Country

  • Current State of the Industry
  • Asian Animation Industry: Strategies, Trends and Opportunities
  • Business Models of Animation Studios
  • Size of the Animation Industry
  • Statistics on Animation Studios
  • The Risks
  • Future Outlook
  • Strategies for Animation Studios
  • Animation Schools
  • Key Animation Studios

2. India

3. China

4. South Korea

5. Philippines

6. Taiwan

7. Vietnam

8. Japan

9. Thailand

10. Singapore

11. Malaysia

12. Indonesia

13. Russia

14. Israel

15. Pakistan

16. Bangladesh

For more information visit http://www.researchandmarkets.com/research/mrm874/asia_animation

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