Research and Markets (http://www.researchandmarkets.com/research/tm6sdp/analysis_of_the) has announced the addition of the "Analysis of the North American Mobile Asset Tracking Market" report to their offering.

The North American mobile asset tracking (MAT) market has evolved into two distinct iterations, with the first-company equipment tracking-in the process of becoming a commoditized, location-focused, low-margin solution. The second iteration-in-transit cargo monitoring-incorporates a more sophisticated range of sensor technology, appeals to a broader collection of vertical industries, and is not under the same price and margin pressures.

MAT users are experiencing a number of hard-dollar benefits, including new sources of revenue, savings across a number of cost categories, and quicker asset recovery in the case of theft or misplacement. As a result, customers report high satisfaction and more than half plan to further expand their deployments.

Multiple factors drive MAT market growth, including wireless carrier participation as re-sellers, decreasing hardware device costs, and strong customer interest in the convenience and affordability of prepackaged (semi-custom) apps.

MAT vendors are keenly aware that their product pairs naturally with other technology solutions, such as fleet management services and other machine-to-machine (M2M) capabilities, and encourage their sales personnel to identify and promote these product adjacencies.

While much of the cargo monitoring hardware and software can be standardized, this particular MAT solution category is not a cookie-cutter industry. Innovators are becoming more focused on creating a flexible and modular product architecture that provides core capabilities but also allows add-on features that meet a company's or industry's unique requirements.

Companies Mentioned:

  • AT&T
  • Actsoft Inc.
  • CalAmp
  • Fleet Complete
  • Geotab Inc.
  • Numerex Corporation
  • OnAsset Intelligence, Inc.
  • Oracle
  • Spireon Inc.
  • Sprint
  • Trimble
  • Verizon

Key Topics Covered:

1. Executive Summary

2. Market Overview

3. Drivers and Restraints

4. Demand Analysis

5. Competitive Environment

6. The Last Word

For more information visit http://www.researchandmarkets.com/research/tm6sdp/analysis_of_the