Absorption Pharmaceuticals, makers of Promescent, a topical, non-prescription, FDA-compliant treatment for premature ejaculation (PE), announced today that the product has become the #1 Best Seller in Amazon’s sexual enhancer category, out-selling more than 2,600 products on the world’s largest on-line marketplace, evidencing the demand for a clinically-proven and scientifically-studied product to help men last longer in bed.

“With 30% of men having an issue with premature ejaculation at various times in their sexual lives, experts believe that the market for premature ejaculation treatments will eventually outpace that of erectile dysfunction, so we’re not surprised by our tremendous growth,” says Jeff Abraham, CEO of Absorption. “But achieving the #1 best seller on Amazon has opened our eyes to the demand from men who not only have a PE challenge, but those who simply want to enjoy a safe product that helps increase sexual satisfaction for themselves and their partners.”

Urologist, Dr. Ronald Gilbert, M.D., creator of Promescent, discovered a way to make lidocaine, the active ingredient in Promescent, become fully absorbed beneath the skin’s protective outer layer (stratum corneum), quickly reaching the nerves that trigger ejaculation to help men last longer. “And, because it’s active beneath the skin’s surface layer, Promescent maintains male sensitivity and is not transferred to the partner,” says Jeff Abraham, CEO of Absorption Pharmaceuticals. Transfer of a desensitizing agent to the partner had long been a complaint of couples using a topical treatment.

Dr. Gilbert was dissatisfied with the four traditional therapies most prescribed or available online and over-the-counter for premature ejaculation. Antidepressants have potentially serious side effects, and various OTC pills contain ingredients that call their efficacy into question. Devices seem unnatural to many, and therapeutic techniques like the start-stop and “squeeze” methods greatly reduce sexual satisfaction. Many of the topical creams, gels, and sprays touted to desensitize the penis have been shown to reduce sexual pleasure for both partners, as they typically remain on the skin’s surface, removing too much sensation and desensitizing the partner in the process.

“A safe topical spray like Promescent is needed to close the very real orgasm gap. Men average 4-7 minutes to reach orgasm during intercourse, while women average 15-40 minutes, which results in an unsatisfactory sexual encounter for many couples, particularly for the women,” says Urologist, Laurence Levine, MD. “Most men say that longer-lasting sexual intercourse results in more intense orgasms. So, generally, most couples prefer a strategy of helping men delay orgasm. A man able to sustain intercourse for a longer period of time gives women an opportunity to achieve orgasm that otherwise may not occur.”

"One the main benefits of Promescent is that it's a local therapy; it's not systemic. Patients don't experience the nausea, dizziness or headache as with oral therapy. I offer Promescent as first-line therapy to all of my patients with premature ejaculation," says Dr. Mohit Khera, M.D., Baylor College of Medicine.

Administered as a controlled-dose spray, Promescent is available OTC and has quickly become the single most often ordered product of its kind on Amazon. View a YouTube video about how Promescent works. Visit us on: Twitter. http://www.promescent.com.