Press Release:

TSX SYMBOLS: PDV, PDV.PR.A

SUBJECT: DIV

PRIME DIVIDEND CORP. Regular Monthly Dividend Declaration for Class A and Preferred Share TORONTO, ONTARIO - January 18, 2013 / Marketwire: Prime Dividend Corp. ("Prime Dividend") declares its regular monthly distribution of $0.06250 (5.00% annualized) for each Class A share which reflects the distribution policy of prime rate in Canada (3.00% as at January 15, 2013) plus 2% annually. Prime Dividend also declares its regular monthly distribution of $0.04167 (5.00% annualized) for each Preferred share which reflects the distribution policy of prime rate plus 0.75% annually. An annual Class A and Preferred share payment of 5.00% is the minimum payment as per the prospectus. Distributions are payable February 8, 2013 to shareholders on record as of January 31, 2013.

Since inception Class A shareholders have received a total of $6.23 per share and Preferred shareholders have received a total of $4.01 per share inclusive of this distribution, for a combined total of $10.24 per unit.

Prime Dividend invests in a portfolio of high yielding Canadian Companies as follows:

Banks

Bank of Montreal

Investment Management

AGF Management Ltd.

Life Insurance

Great-West Lifeco Inc.

Utilities & Other

BCE Inc.

Bank of Nova Scotia

CIBC

CI Financial Corp.

IGM Financial Inc.

Manulife Financial Corp. Sun Life Financial Inc.

TransAlta Corp

TransCanada Corp

National Bank of Canada

Power Financial Corp.

Royal Bank of Canada

TMX Group Inc.

Toronto-Dominion Bank

Shares held within the Portfolio will generally represent no less than 4% and no more than 8% of the net asset value.

Distribution Details:

Class A Share (PDV)

$0.06250

Preferred Share (PDV.PR.A)

$0.04167

Ex-Dividend Date:

January 29, 2013

Record Date:

January 31, 2013

Payable Date:

February 8, 2013

For further information, please contact Investor Relations at 416-304-4443, toll free at 1-877-4-Quadra
(1-877-478-2372), or visit www.primedividend.com.

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