Research and Markets (http://www.researchandmarkets.com/research/b24rdn/opportunities_for) has announced the addition of the "Opportunities for Vinyl Flooring in the Global Building Construction Market 2015-2020: Trends, Forecast, and Opportunity Analysis" report to their offering.

The global vinyl flooring market is forecast to grow at a CAGR of 3.3% from 2015 to 2020

The major growth drivers for this market are the growth of the global building construction market and reconstruction activities. Vinyl flooring has better aesthetics and functionality, resistant to fire, water, and sound reduction, easy to clean and install property, and budget-friendly. Due to all these properties, the penetration of vinyl flooring is increasing.

On the basis of comprehensive research, the author forecasts that the residential segment is expected to show above average growth during the forecast period. On the basis of product type, luxury vinyl tiles are expected to show a higher growth rate than vinyl sheets and vinyl composition tiles during the forecast period.

In this market, the commercial segment is expected to remain the largest market by value. Increasing demand for vinyl flooring in hospitals, offices, hotels, and educational institutes is expected to spur growth for this segment over the forecast period.

APAC is expected to remain the largest market due to the growth in the construction industry and increasing awareness of product features. Expanding population in this region also offers a huge potential for new housing demand, which would lead to the growth of the vinyl flooring market.

North America is expected to witness the highest growth (by value and volume) over the forecast period because of the recovery of the US economy and growing residential and commercial building construction activities.

For market expansion, the report suggests innovation and new product development where the unique characteristics of vinyl flooring can be capitalized.

The emerging trends, which have a direct impact on the dynamics of the industry, include loose lay flooring and phthalate-free vinyl flooring. Tarkett, Shaw Industries, Inc., Mohawk Industries, Inc., Mannington Mills, Inc., and Armstrong World Industries, Inc. are among the major suppliers of vinyl flooring. Some companies are opting for M&A as a strategic initiative for driving growth.

The study includes forecasts for the global vinyl flooring market through 2020, segmented by product, end use industry, and region as follows:

- Residential

- Commercial

By product type [$ million market size analysis from 2009 to 2020]:

- Vinyl Sheet

- Luxury Vinyl Tile (LVT)

- Vinyl Composition Tile (VCT)

By region [value ($ million) and volume (million sq mt) market size analysis for 2009 to 2020]:

- North America

- Europe

- Asia Pacific

- Rest of the World

Key Topics Covered:

1. Executive Summary

2. Vinyl Flooring Market Background and Classifications

3. Market Trend and Forecast Analysis

4. Competitor Analysis

5. Growth Opportunity & Strategic Analysis

6. Company Profiles of Leading Players

- Armstrong World Industries

- Mannington Mills

- Mohawk Industries

- Shaw Industries

- Tarkett

For more information visit http://www.researchandmarkets.com/research/b24rdn/opportunities_for