Makovsky, one of the world’s largest independent integrated communications firms, today announced that Susan Goldstein is joining as Partner, Chief Strategy Officer and Managing Director of Health. She will have the dual focus of helping drive Makovsky’s overall growth strategy, as well as leading the organization’s healthcare practice. She will report to the agency’s founder, President and CEO, Ken Makovsky.
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Susan Goldstein, Partner, Chief Strategy Officer and Managing Director of Health (Photo: Business Wire)
An award-winning communications leader, Goldstein joins Makovsky from Ruder Finn, where she was appointed President, Business Development and Growth Initiatives for the firm. She took on this broader role, after leading 8 consecutive years of growth through strong client relationships and award-winning work as Chair of the firm’s Global Healthcare Practice. Before joining Ruder Finn, Goldstein led the U.S. Healthcare Practice at Ogilvy Public Relations Worldwide.
“Susan is a leader of uncommon abilities. Her accomplishments in Health and across other practice areas and geographies, and her ability to inspire people, while driving business growth make her a key leader for our firm,” said Ken Makovsky. “Susan’s track record with blue chip and small cap clients speaks for itself. It’s backed by her ability to build strong agency teams and establish effective partnerships essential in today’s business environment. We’re delighted to have her join our firm.”
“I am thrilled to join Makovsky because of the firm’s commitment to innovation and talent development, and the opportunity to make an impact for our clients’ businesses in health and other important sectors,” Goldstein said. “Makovsky’s differentiated approach tackles challenges through deep specialization in target sectors, enabling a strategic process which turns insights into audience engagement. This process ensures we’re always evolving to benefit from the most cutting-edge digital approaches and our SKYLABS innovation lab. I look forward to working with new companies and the Makovsky team.”
Makovsky won 70 awards between 2014-16 recognizing its campaigns, professionals, and the firm itself. Among them Makovsky was named Healthcare Agency of the Year by the Sabre Awards and was selected as Agency of the Year by three different organizations.
About Makovsky
Founded in 1979, Makovsky (www.makovsky.com) is one of the nation's largest and most influential independent integrated communications firms. The firm attributes its success to its original vision: that the Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City and Washington, D.C, the firm has agency partners with nearly 2,000 professionals in 30 countries through IPREX (IPREX.com), the second largest worldwide public relations agency partnership, of which Makovsky is the founder.
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