TOKYO January 25, 2012:JAPAN PROJECT is a
JAL initiative to promote tourism to and within
Japan.Each month since May 2011, JAL has been
working closely with different municipalities and local
businesses of prefectures and cities in Japan to introduce
the areas' culinary cultures, history, produce and places of
interest etc., so as to boost tourism in that region and to
contribute to the communities there. To date, JAL has
spotlighted nine regions including such places as Okinawa,
Wakayama, Nagasaki and Hokkaido; and has chosen to introduce
the exciting port city of Yokohama for the month of February
this year.
Articles about Yokohama will be published in the February
issue of JAL's in-flight magazines while a promotional
onboard video that showcases the history and culture of the
capital of Kanagawa Prefecture will be screened for the
month. Additionally, JAL has collaborated with executive chef
Shigeru Usagami of Hotel New Grand to offer a special meal
service for First Class customers on JAL's domestic flights
in February. Hotel New Grand is one of the city's landmark
hotels that opened in 1927. Infusing a sense of nostalgia of
the port city that was one of the first Japanese cities to
bustle with foreign trade, Usagami selected to use
Yokohama-produced pork with the signature traditional
Neapolitan sauce of Hotel New Grand in his creation of the
spaghetti Neapolitan meal to be served exclusively onboard
JAL.
At Haneda Airport, JAL will offer a sampling of an array of
Yokohama-delights such as Chinese steamed meat dumplings
called shumai, mooncakes, and French mille-feuille pastry at
the JAL Diamond Premier Lounge and JAL First Class Lounge in
the domestic and international terminals respectively.
Customers from China can also purchase a variety of 4 to
15-day, free and easy travel packages on JAL to Tokyo and
Yokohama from major travel agency - Ctrip when sales begin
from January 30, 2012.
With so much to see in Japan's second most populous city, the
March - June 2012 edition of[JAL x PIA Japan
Expert] guide will focus on Yokohama, compiling useful travel
information and discount coupons for tourists visiting Japan.
[JAL x PIA Japan Expert] is a biannual travel booklet which
is available on request onboard JAL operated flights to Japan
from Korea, Hong Kong and Taiwan, in Korean and Chinese
languages on the respective flights.
END
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