Ixonos Oyj : Ixonos Media Spark™ enables media companies to take their digital business to new levels

Ixonos launches a package of software components and services that enables media companies to tackle the largest challenges brought up by the digital era. Ixonos Media Spark™ includes products and tools media companies need in order to succeed in today's digital marketplace.

In the enormous flow of digital information we experience today, media companies struggle to find efficient means to engage consumers. Ixonos Media Spark is a complete service line that gives media companies the right tools to attract consumers in an engaging way. "The most important thing when designing digital services is to understand users' routines and meet their needs" Ixonos' Roope Suomalainen, Director, Experience, explains. "We understand how users consume content and we have a vast array of -products like our Ixonos Super App™ and our Mash up platform that we can utilise to create exciting experiences for media consumers", Suomalainen continues. "These enable us to create digital media consumption platforms where content from different sources can be consumed in an intuitive way and enable different monetization methods."

Ixonos Media Spark is built to help media companies monetise their digital content. With Ixonos Media Spark assets, it is easy for media companies to experiment with different monetisation models like paywalls and direct sales of digital and physical products. Ixonos technology powers some of the highest volume digital solutions on the planet today, which makes Ixonos Media Spark a solid option for digital endeavours.

"What sets Ixonos Media Spark apart from other options available in the market is the deck of solutions we can offer media companies in a scalable way", tells Antti Aumo, Vice President Marketing, Ixonos. "Our solution allows media companies to pick the components they want to explore. These can then be very easily scaled up or down based on their demands," Aumo adds. "The fact that all the services can be run from our own cloud service, Ixonos Elastic Cloud™, makes the adoption simple for media companies and enables fast and easy scalability." The agility of the Ixonos Media Spark offering makes it possible for media companies to digitalise with an extremely short time-to-market and at a low risk with a reliable partner.

• Roope Suomalainen, Director, Experience, tel. [phone], [e-mail]
• Antti Aumo, Vice President, Marketing, tel. [phone], [e-mail]
• Sami Paihonen, Vice President, User Experience Design,
  tel. [phone], [e-mail]