Fujifilm America : TO INCREASE PRICES FOR PHOTOGRAPHIC FILMS AND ONE-TIME-USE CAMERAS

FUJIFILM TO INCREASE PRICES FOR PHOTOGRAPHIC FILMSAND ONE-TIME-USE CAMERAS

Valhalla, N.Y., January 22, 2016 -FUJIFILM North America Corporation will implement price increases for photographic films in the U.S.,effective April1,2016. Prices forconsumer andprofessional photographic films, including black and white, color negative, color reversal films, as well as One-Time-Use cameras (OTUC), willincrease by approximately 10%.

The price increases are a result of the continuing decline in demand for film products, thehighcostsof production, and the increased expenses associated with specialized raw materialsat reduced volumes. Under such circumstances, and despite effortsto maintain production costs, Fujifilm is unable to absorb these costs entirely and must implement price increasesat this time.

About FUJIFILM Holdings America Corporation

About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visitwww.fujifilmusa.com/northamerica, go towww.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go towww.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe atwww.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $22.7 billion, at an exchange rate of 110 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit:www.fujifilmholdings.com.All product and company names herein may be trademarks of their registered owners.

All product and company names herein may be trademarks of their registered owners.

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FOR IMMEDIATE RELEASE

CONTACT:

Matthew Schmidt

Fujifilm

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