By Southfield, Michigan, January 14, 2013.NASCAR® Sprint Cup driver Kevin Harvick and Federal-Mogul's iconic Champion® brand will bring racing enthusiasts and other consumers even closer to the action this year by conducting Harvick's popular live #ChampionChat social media sessions at leading Sprint Cup series racetracks. The year's first #ChampionChat session will take place Tuesday, January 15, at 7 p.m. ET, just hours after the driver of the No. 29 Richard Childress Racing Chevrolet will have completed on-track testing at Daytona International Speedway.
"The #ChampionChat series provides an inside look at Sprint Cup racing from the perspective of one of the world's most talented and popular drivers. We're enhancing this consumer experience by connecting with Kevin right after he has gotten out from behind the wheel of the number 29 car so he can tell us more about race preparation and strategy," said Federal-Mogul Brand Strategy Manager Jessica Wynn.
During each #ChampionChat session, Harvick answers questions live via Twitter and TweetChat.com from 7 to 7:30 p.m. ET, then moves to the VYou.com conversational video site for an additional 30 minutes of dialog. To ask a question, simply log on to TweetChat.com or Federal-Mogul's @ChampionParts Twitter feed and add the #ChampionChat hashtag to the end of each tweet.
The #ChampionChat series is sponsored by Federal-Mogul's Champion brand of spark plugs, wiper blades and performance chemical additives. As official Champion spokesperson, Harvick participates in a variety of grassroots initiatives designed to connect the brand's latest "Performance Driven(TM)" technologies with a new generation of consumers. Champion products are available for a broad range of applications, from automobiles, light trucks and SUVs to all-terrain vehicles, marine engines and lawn-and-garden equipment.
For more information concerning Champion products, please visit www.AlwaysaChampion.com.
About Federal-Mogul
Federal-Mogul Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business segments, each with a chief executive officer reporting to Federal-Mogul's Board of Directors. Federal-Mogul's Powertrain Segment designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications. Federal-Mogul's Vehicle Component Solutions Segment sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel® Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo® and Wagner® brake products.
Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States.www.federalmogul.com.
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