More and more types of non-traditional voluntary benefits are sharing the market with traditional insurance products like life, disability, dental, etc. But do employers, employees and brokers value these non-traditional products and if so, what should established voluntary carriers do about it?
The purpose of the 2014 Non-Traditional Voluntary Products Spotlight™ Report is to provide carriers data about the non-traditional market overall as well as comparative data about various types of non-traditional voluntary products currently available on the market. This includes specific benefits and differentiators and how these products are distributed and administered. Participating companies included those providing various discount savings programs, legal plans, identity protection, pet insurance and purchasing programs.
In addition to a general market overview from an employer, employee and broker perspective, the report profiles key players in the market, covering such topics as:
- Non-traditional product offering, including any options
- Distribution channels used to sell the product
- Primary customer groups
- Strategic alliance/joint ventures with carriers
- Broker compensation and support
- Enrollment options
- Underwriting and participation requirements
- Market challenges
With this information, carriers can begin to assess some of the opportunities for alliances and/or partnerships to potentially provide these types of benefits through their existing distribution channels.
The report is now available for purchase for $2,000. For more information or to order, call today at (860) 676-9633 or email us at info@eastbridge.com.
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.
