BONITA, CA--(Marketwired - Jan 27, 2015) - Leading San Diego County brokerage Coldwell Banker West today announced it has implemented an automated marketing system that will create print and digital marketing content for all its real estate listings. The new listing-automation technology ensures that Coldwell Banker West agents can easily market each listing through the wide variety of channels that consumers use -- whether print, digital or mobile.
"We know that the best leads come from our agent's sphere of influence and direct marketing efforts, and with our new automated marketing system we are confident that our agents will generate more high-quality leads," said Cory Shepard, general manager of Coldwell Banker West, which serves San Diego County from its base in Bonita, Calif.
Shepard noted that the new system takes care of the marketing content for the life of the listing. "If there's a price change or if listing information is modified, the updated content is recreated automatically for the agent," he said.
In the new system, Coldwell Banker West agents receive emails that include links to print and digital 'Just Listed' flyers as well as a property website and YouTube-enabled video, all pre-populated with home-sale listing details, property photos and of course, the agent's contact information. In addition to improving agent productivity, Shepard said Coldwell Banker West also is able to achieve complete brand consistency, as the brokerage leverages creative design over the entire process.
The automated marketing system is an extension of the Imprev Marketing Platform, which powers the Coldwell Banker eMarketing franchise solution for Coldwell Banker Real Estate LLC. The Imprev Creative Services team was tapped to build a library of custom marketing templates to meet the specific brand requirements of Coldwell Banker West.
"When Coldwell Banker Real Estate LLC launched its fully mobile eMarketing platform this fall, brokerages received not only a mobile platform for easily connecting with prospective home buyers and sellers, but one that can be extended in a number of different ways," said Imprev Vice President Bill Yaman. "Coldwell Banker brokerages can add listing automation, like Coldwell Banker West, or a suite of additional print, digital or mobile marketing solutions," Yaman added. "The platform is that powerful."
Shepard explains Coldwell Banker West agents can access the automated marketing content from within their Coldwell Banker eMarketing platform. "Agents can login and personalize the content, or use it as-is. They can then easily email the information to their contacts or share straight to Facebook, Twitter, Google+ or Pinterest -- directly marketing to their sphere of influence," Shepard said.
Shepard noted that Coldwell Banker West designed their custom marketing to include content that promotes Coldwell Banker West's mortgage and escrow partners. "This allows us to directly support our partners, as they will benefit by gaining exposure with every new listing," he said.
About Coldwell Banker West
Coldwell Banker West is built on Coldwell Banker's foundation of more than 106 years of service to the home buying and selling public. Today, it is a leader in providing the industry's most advanced marketing technology to help sell your home. Known for being THE trusted name in residential real estate in South San Diego County, Downtown, East County and areas to the North, Coldwell Banker West agents exhibit high levels of commitment and service to clients wherever they live. Coldwell Banker West has a diverse team of agents, helping homebuyers and sellers find just the right local expert who will fit their needs. Learn more at www.coldwellwest.com or call (619) 475-4040.
About Imprev
Imprev, Inc., is a leading provider of real estate marketing technologies. Imprev products allow brokers and agents to market their listings and services by providing custom digital, print, video, social media, online and email marketing and communications -- all in one place. Imprev powers industry-leading technology, including custom Marketing Centers and digital apps, as well as automated and private-label marketing solutions for many of the largest brands in real estate. Established in 2000, Imprev is headquartered in Bellevue, Wash. Discover more at www.imprev.com.
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