Cinram and Mobovivo Announce Entertainment App Platform Partnership

Cinram and 1K Studios to layer in Mobovivo video app platform to network and studio offerings

TORONTO, January 9, 2012 - is pleased to announce a strategic partnership between its Digital Media subsidiary, 1K Studios and Mobovivo, a leading provider of Social TV technology to producers, distributors, networks, and film studios.

"The Mobovivo partnership is the next step in our strategy of providing a single source, end-to-end distribution and marketing solution for new and existing clients," says Ben Higgins, Senior Vice President, Business Development and Innovation for Cinram. "The focus of our combined capabilities is to expand our digital delivery to all devices, from the living room television to the smart phone, or tablet."  

Mobovivo apps enable producers and broadcasters to market and monetize premium quality video across multiple platforms and on all screens. The apps includes a branded interface, an online digital locker for easy content access, digital rights management, 'watch later' capabilities, in-app promotions, leading-edge second screen technology, and a rich social media experience that heightens the viewer's connection to content.

"Mobovivo's platform and team perfectly complement the strong creative strengths of 1K Studios and the backend digital supply chain management solutions of Cinram," said Trevor Doerksen, founder and CEO of Mobovivo. "Our partnership will deliver game-changing services and technology built on extensive industry knowledge and deep relationships with television networks and Hollywood studios."

Cinram has been steadily growing its Digital Media division over 2011 to support the advancing needs of the industry. This partnership will further enhance Cinram's existing media solutions for entertainment content owners, positioning the company to support the growing needs of their clients.

About Cinram

Cinram International Inc., an indirect, wholly-owned subsidiary of the Fund, is one of the world's largest providers of multimedia products and related logistics services. With facilities in North America and Europe, Cinram International Inc. manufactures and distributes pre-recorded DVDs, Blu-ray Discs, audio CDs, CD-ROMs and digital content for motion picture studios, music labels, publishers and computer software companies around the world. Cinram also provides distribution and logistics services to the telecommunications industry in North America through its wireless subsidiaries. The Cinram group of companies now also incorporates 1K Studios, a digital media firm based in Los Angeles specializing in building enhanced consumer experiences for movies, TV shows, music, books and games. The Fund's units are listed on the Toronto Stock Exchange under the symbol CRW.UN. For more information, visit www.cinram.com.

About 1K Studios

Based in Los Angeles, 1K Studios has been helping clients develop and market the world's most popular entertainment, media, software and consumer electronic products for 14 years. The company is dedicated to creating engaging and innovative experiences through the collaborative work of artists, filmmakers, technologists and other visionaries.

About Mobovivo

Mobovivo is a software company that enables producers, broadcasters and media companies to distribute and market branded video apps for a range of devices. Our proprietary white label video distribution platform gives content owners the power to expand audiences and gain deep insights into viewer engagement that drive revenue from video distribution. Visitor follow @Mobovivo

Certain statements included in this release constitute "forward-looking statements" within the meaning of applicable securities laws.  Such forward-looking statements include statements concerning the possible effects of the transactions described herein, and the likelihood of their successful completion. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Fund, or results of the multimedia duplication/ replication industry, to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, among others, the following: the Fund's ability to retain major customers; general economic and business conditions, which will, among other things, impact the demand for the Fund's products and services; multimedia replication industry conditions and capacity; the ability of the Fund to implement its business strategy; the Fund's ability to invest successfully in new technologies and other factors which are described in the Fund's filings with the securities commissions.These risks may affect the achievement of the expected results of the transactions described herein. There can be no assurance that the said transactions will be successfully completed or that, if completed, the expected consequences will result in whole or in part, and the deviations from such expectations may be material.

For More information:

Cinram International Inc.

John H. Bell

Tel: [phone]

Email: [e-mail]

Mobovivo
Scott Valentine
Tel: [phone]
[e-mail]