CRI Cooperative Resources : Genex Earns Limousin Promoter of the Year Award

SHAWANO, Wis. - The North American Limousin Foundation (NALF) recognized Genex Cooperative, Inc. with the Promoter of the Year Award during the NALF banquet at the 2016 National Western Stock Show.

During the award presentation, Joe Epperly of NALFnoted that Genex's promotion of Limousin genetics has helped to make it the third highest used beef breed in the United States according to the National Association of Animal Breeders.

Genex earns the recognition after teaming with Wulf Cattle in promoting the use of Limousin and Lim-Flex semen within dairy herds.

'The use of beef semen, especially Limousin semen, within dairy herds has consistently increased over the past four years,' states Roy Wilson, Genex Senior Vice President of Marketing, Sales, and Service. 'Crossing Limousin and Lim-Flex genetics onto dairy cattle creates a higher-value feeder calf. And, dairies can improve herd genetics and reduce heifer raising costs with a beef x dairy breeding program.'

The Limousin semen available through Genex is eligible for the Breeding to Feeding program, where Wulf Cattle purchases the resulting crossbred calves for a guaranteed premium price.

Noting the program's success, Wilson adds, 'Dairy producers are choosing to add value to dairy bull calves. Breeding to Feeding has continued to gain momentum, setting new sales volume records almost monthly.'

For more information about Genex semen, service or products, contact your local Genex representative, email [e-mail] or call customer service at 888-333-1783.

About GenexGenex Cooperative, Inc., headquartered in Shawano, Wisconsin, is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers across the U.S. This is accomplished through 950 dedicated employees working in three product and service segments: cattle genetics and reproduction, livestock marketing, and milking and farmstead equipment. Genex is a subsidiary of Cooperative Resources International. Learn more at http://genex.crinet.com.

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