CES 2016 – BoomCloud 360 today announces the launch of the BoomStick, the first in a family of breakthrough products is changing the way consumers listen to entertainment. Small, light and ultra-portable, the BoomStick enhances the sound of any pair of headphones, profoundly transforming audio for movies, music and games. Customers can pre-order the BoomStick today from BoomCloud360.com and purchase in select stores starting in spring 2016.

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BoomStick in silver. (Photo: Business Wire)

BoomStick in silver. (Photo: Business Wire)

“While TV has made huge strides in terms of quality, from black and white to 4k, audio has been going backward. In fact, our research shows that only 4 percent of consumers believe they are achieving great audio experience with their headphones,” said George Appling, co-founder of BoomCloud 360. “Consumers shouldn’t have to settle for mediocre audio. With the BoomStick, you can make your free earphones outperform expensive headphones or you can take your expensive headphones to a whole new level of enveloping sound.”

Entertainment today is more accessible than ever, but instant access to streaming music services, on-demand entertainment, and mobile or online games, comes at a cost – subpar audio. With the BoomStick, listeners get an incredible sense of immersion and enjoy a richer overall sound on any headphone or earphone, from the basic earbuds included with mobile phones to expensive premium headphones.

“Traditional audio engineering ends with speakers and headphones. What most people don’t realize is that our brain is part of the system,” said Alan Kraemer, CTO of BoomCloud 360. “With the BoomStick, we unlocked the power of the ear/brain system in order to present music and cinema content in an entirely new and much more emotionally impactful way.”

Pricing, Availability and Compatibility

Customers can pre-order the BoomStick today from BoomCloud360.com. The BoomStick will be available for $99 US MSRP and online through select retail stores starting in spring 2016. The BoomStick comes in black and silver, and is compatible with any pair of headphones or earphones with a standard 3.5 mm connection.

The BoomStick will be on display at the 2016 Consumer Electronics Show (CES), booth #36223.

About BoomCloud 360

With offices in San Diego, Austin and Houston, BoomCloud 360 is pioneering the new standard in global entertainment listening. Powered by celebrated academic and industry innovators, BoomCloud 360 creates transformational sound on all headphones, profoundly changing the way consumers experience games, movies, music and streaming across any device. To learn more, please visit http://www.BoomCloud360.com and see why BoomCloud 360 is shaping the future of sound.