The "Exhibitions Market - Global Outlook and Forecast 2018-2023" report has been added to ResearchAndMarkets.com's offering.

The global exhibitions market is projected to generate revenues of around $36.35 billion, growing at a CAGR of 4.88% by 2023.

Business owners are shifting their focus to exhibitions as they offer opportunities to create meaning at multiple touch points via face-to-face interactions and hands-on experiences. The leading vendors are leveraging technology to make exhibitions more personal and interactive by providing compelling, salient, and relevant experience for visitors.

The integration of exhibitions and big data analytics will help organizers develop effective strategies that will drive the growth of the global exhibitions market. Exhibition organizers are using Big Data to provide valuable business intelligence that can help them stay on top of the game.

The data gathered from these analytics helps drive better logistics planning, increases sponsorship opportunities, and boosts exhibition participation. Analytics aids in improving revenues, and companies use big data to increase the attendance rate at exhibitions. Moreover, big data analytics offers solutions that are used to crunch numbers for CRM, marketing, e-mail marketing, sales, and event management. The increasing presence of big data analytics will propel the growth of the global exhibitions market during the forecast period.

The major vendors in the global market are:

  • Fiera Milano
  • GL Events
  • ITE Group
  • MCH Group
  • Messe Frankfurt
  • RELX Group
  • UBM

Scope of the Report

Market Segmentation by Economic Development

  • Mature Economies
  • Emerging Economies

Companies Mentioned

  • Viparis
  • Messe Munchen
  • Messe Dusseldorf
  • Koelnmesse
  • Informa Exhibitions
  • HKTDC
  • Deutsche Messe
  • Emerald Expositions
  • UBM
  • RELX Group
  • Messe Frankfurt
  • MCH Group
  • ITE Group
  • GL Events
  • Fiera Milano

For more information about this report visit https://www.researchandmarkets.com/research/tbcdn4/36_35_bn?w=4