Vasko Markovski

Thevea Brands Group AB is a Swedish multi-brand company that focuses on outdoor and sports brands, event and agency management, and sustainability. The private company was founded in 1891 and is based in Helsingborg, Sweden, with subsidiaries in Sweden. The company's brand portfolio includes Tretorn, Racqet, Sarek, Fjällmark, Visent, Friluftsvaror, Alfonso Padel, and We Brand You Play. The company also represents Toalson and Adidas in the tennis and padel categories. Tretorn, one of their brands, has been crafting footwear and apparel for the Scandinavian weather since 1891 and offers outdoor gear and hiking hardware for enthusiasts and families seeking weekend adventures in nature. Racqet is a marketplace and home to some of the best brands in the outdoor community since 1972, and We Brand You Play is an agency for athletes and influencers specializing in digital media. Alfonso Padel and Partner is a network and event agency that unites and combines business with padel all over Sweden. Toalson is known for their outstanding padel and tennis equipment, which they have been experts at for over 60 years. The CEO is Magnus Månsson.