Pat Keane

Hearst Magazines, Inc. is part of Lagardère's media division Lagardère Active, a producer of media in over 40 countries around the world. Lagardère's global assets include magazines, web sites, mobile content, television and radio broadcasting and cable television channels, books, distribution services and broadcasting and marketing rights for world class sporting events. Its sister companies in the United States are Hachette Books, Curtis Circulation Company and Cellfish Media. Targeted Media in Four Sectors At Hearst Magazines, its editors are committed to producing the highest quality targeted media products in four sectors: automotive & motorcycling, fashion & beauty, luxury design group, and women & wellness. Proven expertise, intelligent writing, extraordinary photography, video and design, along with independent testing and reviews, are the hallmarks of its editorial content which inspire passions and help buyers make smart purchasing decisions. Each month nearly 40 million people come to its print and digital brands, including Car and Driver, Road & Track, ELLE, ELLE DECOR, ELLEgirl, Metropolitan Home, PointClickHome, Woman's Day and others, because they trust, as well as enjoy, its specialized content. Highly Targeted Audiences, Scale and Custom Solutions for Advertisers Hearst Magazines' long customer relationships are based on mutual passions and confidence and form the foundation of its editorially-based communities. These communities and editorial environments, in turn, create rich opportunities for its advertisers. The firm delivers both highly-targeted demographics and scale. Its marketing initiatives create customized, integrated packages across all brands and platforms. Using its modern database of over 20 million names and other assets, it is responsive and creative in customizing media/marketing programs to meet advertising objectives. Aggressive Digital Growth in the U.S. Aggressive in growing its digital presence, in 2007 it acquired Jumpstart Automotive Media, an automotive online ad network building on the power of Car and Driver and Road & Track by reaching nearly 7 million in-market automotive buyers monthly. Hearst Magazines combined its Lucury Design Group brands ELLE DECOR and Metropolitan Home under the comprehensive website PointClickHome.com giving consumers the ability to move from inspiration to action and providing advertisers with creative product placement opportunities and access to potential customers.