Mark J. Mallardi

EmSense, the world leader in quantitative neurometrics, applies EEG and other bio-sensory measurements to understand consumers' emotional and cognitive engagement with marketing stimuli, including advertising, packaging, media content, online marketing, and both the live store and virtual store shopping experiences. EmSense works directly with marketers, and also partners with market research leaders including Dynamic Logic, Fifth Dimension, GfK North America, Millward Brown, Nurago, Perception Research Services, Red Dot Square and SymphonyIRI Group. The company has pioneered advancements in emotion tracking, cognitive neuroscience, analytics, eye tracking and market research, including its proprietary EmBand, the only wireless, scalable, non-gel, non-invasive EEG neuroscience technology. EmSense is headquartered in San Francisco, CA.

Philip Morris USA, Inc. makes and markets tobacco goods. Its products include cigarette non-tobacco, cigarette tobacco and flavor ingredients. The company was founded by Philip Morris in 1847 and is headquartered in Richmond, VA.

Buyology, Inc. operates as a market research company. It serves the financial services, media, and pharmaceuticals and technology. The company was founded by Gary Singer, Martin Lindstrom, and Donna Sturgess in 2008 and is headquartered in New York, NY.

Scope Seven, Inc. provides media services. The company was founded by Duncan A. Wain and is headquartered in El Segundo, CA.

Educational Insights, Inc. designs, develops, and markets supplemental educational materials. The firm provides electronic learning aids, activity books, science kits, board games, and other materials. The company was founded by Burt Cutler in 1962 and is headquartered in Vernon Hills, IL.