Mark Cunningham

Part of WowTools, Inc., Sales Boomerang LLC is a mortgage technology company that provides borrower intelligence to lenders. The company is based in Owings Mills, MD. Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. Sales Boomerang is trusted by more than 165 lenders, including brokers, independent mortgage companies, credit unions, and banks, to help build lasting borrower relationships that maximize lifetime customer value. The company was founded by Mark Cunningham, Dave Savage, Arend de Jong, Alex Kutsishin, Ken Bartz, and Brandon Glickstein. Richard Harris has been the CEO of the company since 2022. Sales Boomerang was acquired by WowTools, Inc. on June 27, 2022.