Lilia Roberts

T&G Apothecary, Inc. was incorporated on January 18, 2011. The business was founded by Carolyne S. Johnson, with her vision of creating a pure, all natural personal care products line for women. The firm's business plan is to develop and market a 100% USDA Certified Organic personal care product line for women. The company is in the process of negotiating an agreement with Sensibility Soaps, based in Pennsylvania, to develop its product line containing high quality certified USDA Organic ingredients. It has not entered into any contracts or agreements with Sensibility Soaps. The firm is also considering other firms as well for this work. It decided to use natural ingredients as an alternative to the synthetic ingredients prevalent in personal care products. They hope to develop products with only the best ingredients from Sensibility Soaps' trusted suppliers and intends to establish formulations using fresh, pure and safe ingredients that appeal to women. The company's products are inspired by many growing trends, but most specifically, consumers seeking new, intriguing, formulations, which promote well-being either through the principles of natural therapy, or simply for the pleasure the natural aromas the products, will bring. Moreover, there is an increasing awareness among consumers of the benefits in using organic and natural products. They intend to differentiate their products by using 100% USDA Organic ingredients. Unlike many other companies, use of natural ingredients will not entail using a small portion of natural ingredients to tout the product as 'natural.' Its products are created to support optimal benefit to the users by containing ingredients that make a difference.