Laura Faitt-Weller

Synectics Group, a leader in Trade Promotion Management (TPM), provides Consumer Packaged Goods (CPG) companies best in class trade promotion tools to manage the entire life-cycle of their trade promotion activity. The company's closed-loop trade promotion solution, Account Review™ TPM,includes work-flow for trade funds budgeting, trade promotion planning, payment requests, deduction resolution, and post-promotion analysis. Synectics Group, also a leader in Trade Promotion Optimization (TPO), helps CPG companies dramatically improve their strategic trade promotion planning process through powerful trade promotion optimization and predictive analytics. Their trade promotion optimization solution, the TPO Planner™, includes work-flow to create and allocate budgets, optimize corporate calendar templates, easily create what-if customer plans with optimized trade promotion calendars, and manage incremental trade funds requests. Trade Promotion spending can be the second largest expense on a CPG company’s P&L. Implementing a proven software tool to manage and optimize trade spending can generate significant ongoing ROI on customers trade promotion funds and provide excellent insight into Trade Promotion Management. Designed to work together or separately with customers existing trade promotion software, Account Review™ TPM and the TPO Planner™ can help improve the effectiveness and efficiency of customer trade promotion spending while optimizing customer corporate revenue, profit and volume strategies.