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Lars Holmquist
Sales & Marketing at Vesdia Corp.
Profile
Lars Holmquist is currently the Chief Marketing Officer at Vesdia Corp.
and the Executive Vice President-Americas Region at The Collinson Group Ltd.
He previously worked as a Principal at American Express Co., Brierley+Partners, Inc., and as Vice President-Loyalty Consulting Services at Mastercard International, Inc. Mr. Holmquist received his undergraduate degree from Colgate University and his MBA from New York University.
Lars Holmquist active positions
Companies | Position | Start |
---|---|---|
Vesdia Corp.
![]() Vesdia Corp. Miscellaneous Commercial ServicesCommercial Services Through its leading merchant-funded rewards programs and patent-protected technology, Vesdia offers a full array of loyalty solutions to financial institutions, affinity groups and merchants enabling customers to earn more meaningful rewards faster. Vesdia Corporation is a privately-held company headquartered in Atlanta, Georgia. Initially founded in June of 2000 as BabyMint, Inc., the company’s technology helped families save towards their children’s education. The company quickly emerged as a dominant player in the loyalty marketing space and in 2003 changed its name to Vesdia Corporation to reinforce its corporate identity as a parent company of both micro investing programs and a provider of private-label, CRM loyalty solutions. Vesdia’s pioneering efforts in the loyalty marketing technology and services industry include the launch of groundbreaking programs that dramatically increase loyalty for their clients. In addition to multichannel merchant-funded reward solutions, Vesdia services also enable meaningful reward redemption options for consumers through their everyday shopping, including deposits into college savings or investment accounts, donations to a charity or virtually any other traditional redemption option. Today, Vesdia is widely recognized as a global leader in the field of loyalty marketing technology and services. Merchants attract new customers, increase sales and improve market share by participating in their network of leading global merchants. More than a dozen financial institutions, affinity groups, airlines and others in the US, Canada and Puerto Rico license their technology to achieve dramatic increases in customer acquisition and participation - enhancing profitability and decreasing attrition. Aspects of Vesdia's loyalty programs are covered by one or more of the following patents: U.S. Patent No. 6,631,358; U.S. Patent No. 6,345,261; U.S. Patent No. 4,941,090; U.S. Patent No. 5,117,355; U.S. Patent No. 5,202,826; and U.S. Patent No. 5,287,268. | Sales & Marketing | 06/03/2008 |
The Collinson Group Ltd.
![]() The Collinson Group Ltd. Miscellaneous Commercial ServicesCommercial Services The Collinson Group Ltd. provides customer behavior related solutions and services. It offers loyalty services, including customer relationships, brand advocacy and reward and incremental revenue programs; lifestyle benefits, such as lifestyle membership programs and travel enhancement products; insurance services, including risk managed underwriting, brokerage and its own suite of direct-to-consumer retail products; and assistance services, such as lifestyle and emergency assistance, claims handling and travel management. The firm serves airline, hotel, retail, automotive, telecommunications and financial services sectors. The company was founded by Colin Robert Evans in 1991 and is headquartered in London, the United Kingdom. | Corporate Officer/Principal | 01/04/2016 |
Former positions of Lars Holmquist
Companies | Position | End |
---|---|---|
Brierley+Partners, Inc.
![]() Brierley+Partners, Inc. Miscellaneous Commercial ServicesCommercial Services Brierley+Partners, Inc. provides customer loyalty programs. The firm develops electronic marketing technology that collects and analyzes information about customer habits and preferences. The company was founded by Hal Brierley in 1985 and is headquartered in Plano, Texas. | Corporate Officer/Principal | - |
AMERICAN EXPRESS COMPANY | Corporate Officer/Principal | - |
Mastercard International, Inc.
![]() Mastercard International, Inc. Regional BanksFinance Mastercard International, Inc. provides credit card services. It provides access to round-trip bill payment and presentment for industry providers. The company was founded in 1969 and is headquartered in Purchase, NY. | Corporate Officer/Principal | - |
Training of Lars Holmquist
Colgate University | Undergraduate Degree |
New York University | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
Listed companies | 1 |
---|---|
AMERICAN EXPRESS COMPANY | Finance |
Private companies | 4 |
---|---|
Brierley+Partners, Inc.
![]() Brierley+Partners, Inc. Miscellaneous Commercial ServicesCommercial Services Brierley+Partners, Inc. provides customer loyalty programs. The firm develops electronic marketing technology that collects and analyzes information about customer habits and preferences. The company was founded by Hal Brierley in 1985 and is headquartered in Plano, Texas. | Commercial Services |
Vesdia Corp.
![]() Vesdia Corp. Miscellaneous Commercial ServicesCommercial Services Through its leading merchant-funded rewards programs and patent-protected technology, Vesdia offers a full array of loyalty solutions to financial institutions, affinity groups and merchants enabling customers to earn more meaningful rewards faster. Vesdia Corporation is a privately-held company headquartered in Atlanta, Georgia. Initially founded in June of 2000 as BabyMint, Inc., the company’s technology helped families save towards their children’s education. The company quickly emerged as a dominant player in the loyalty marketing space and in 2003 changed its name to Vesdia Corporation to reinforce its corporate identity as a parent company of both micro investing programs and a provider of private-label, CRM loyalty solutions. Vesdia’s pioneering efforts in the loyalty marketing technology and services industry include the launch of groundbreaking programs that dramatically increase loyalty for their clients. In addition to multichannel merchant-funded reward solutions, Vesdia services also enable meaningful reward redemption options for consumers through their everyday shopping, including deposits into college savings or investment accounts, donations to a charity or virtually any other traditional redemption option. Today, Vesdia is widely recognized as a global leader in the field of loyalty marketing technology and services. Merchants attract new customers, increase sales and improve market share by participating in their network of leading global merchants. More than a dozen financial institutions, affinity groups, airlines and others in the US, Canada and Puerto Rico license their technology to achieve dramatic increases in customer acquisition and participation - enhancing profitability and decreasing attrition. Aspects of Vesdia's loyalty programs are covered by one or more of the following patents: U.S. Patent No. 6,631,358; U.S. Patent No. 6,345,261; U.S. Patent No. 4,941,090; U.S. Patent No. 5,117,355; U.S. Patent No. 5,202,826; and U.S. Patent No. 5,287,268. | Commercial Services |
Mastercard International, Inc.
![]() Mastercard International, Inc. Regional BanksFinance Mastercard International, Inc. provides credit card services. It provides access to round-trip bill payment and presentment for industry providers. The company was founded in 1969 and is headquartered in Purchase, NY. | Finance |
The Collinson Group Ltd.
![]() The Collinson Group Ltd. Miscellaneous Commercial ServicesCommercial Services The Collinson Group Ltd. provides customer behavior related solutions and services. It offers loyalty services, including customer relationships, brand advocacy and reward and incremental revenue programs; lifestyle benefits, such as lifestyle membership programs and travel enhancement products; insurance services, including risk managed underwriting, brokerage and its own suite of direct-to-consumer retail products; and assistance services, such as lifestyle and emergency assistance, claims handling and travel management. The firm serves airline, hotel, retail, automotive, telecommunications and financial services sectors. The company was founded by Colin Robert Evans in 1991 and is headquartered in London, the United Kingdom. | Commercial Services |
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