Larry Mestel

Primary Wave Music Publishing LLC specializes in the acquisition and marketing of iconic and legendary artists and songs. It provides brand marketing, digital marketing, publicity, film/TV, and commercial synchronization. The company was founded by Justin Shukat, Gregg Hamerschlag, and Lawrence Mestel in 2006 and is headquartered in New York, NY.

Primarywave Media LLC operates as an integrated marketing, licensing and media company. It develops industry-defining, IP-based branding assets and campaigns designed for companies. The firm provides custom business-building and marketing solutions. It offers shared use numbers, lead generation and branding services. The company was founded by Gregg Hamerschlag in 2003 and is headquartered in Pleasantville, NY.

Primary Wave Music IP Fund I LP operates as an investment fund. The company was founded by Lawrence Mestel and is headquartered in New York, NY.

Primary Wave Entertainment LLC provides talent management solutions. The firm offers music publishing, television and film production, brand marketing, and digital marketing solutions. The company was founded by Lawrence Mestel in 2006 and is headquartered in New York, NY.

Primary Wave IP Investment Management LLC (Primary Wave) is a SEC-registered investment advisor and hedge fund manager headquartered in New York City. The firm was founded in 2016 and is a subsidiary of Primary Wave Music Publishing LLC, which is ultimately owned by Primary Wave Entertainment Holdings LLC. Primary Wave provides discretionary investment management services to private equity pooled investment vehicles.