Bala Kandula
Chief Tech/Sci/R&D Officer at UpStream Software
Profile
Bala Kandula is currently the Director & Chief Product Officer at LiftLab, Inc. and also holds a position as Vice President-Software at UpStream Software.
Previously, he worked as Vice President-Client Services at DataSong.
Mr. Kandula is a graduate of Texas Tech University.
Bala Kandula active positions
| Companies | Position | Start |
|---|---|---|
UpStream Software
 UpStream Software Packaged SoftwareTechnology Services UpStream Software engages in the provision of actionable marketing intelligence solutions to multi-channel retailers. It is an analytics Software as a Service company specializing in revenue attribution and customer targeting. The firm's module offerings encompass revenue attribution, customer targeting, triggered marketing, initial attribution, and multi-channel optimization. It also allows marketers to plan, measure, and optimize campaigns across marketing channels using integrated software. The company was founded by John Wallace in 2003 and is headquartered in San Francisco, CA. | Chief Tech/Sci/R&D Officer | - |
LiftLab, Inc.
 LiftLab, Inc. Packaged SoftwareTechnology Services LiftLab, Inc. provides media experimentation. The company was founded by John Wallace and is headquartered in Oakland, CA. | Director/Board Member | 01/04/2018 |
Former positions of Bala Kandula
| Companies | Position | End |
|---|---|---|
DataSong
 DataSong Packaged SoftwareTechnology Services DataSong provides marketing consulting services. Its products include multi-channel attribution, expert services, budget optimization, planning and forecasting, customer targeting, event-triggered marketing and integrations. The company was founded by John Wallace in 2003 and is headquartered in San Francisco, CA. | Corporate Officer/Principal | - |
Training of Bala Kandula
| Texas Tech University | Graduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 3 |
|---|---|
UpStream Software
UpStream Software Packaged SoftwareTechnology Services UpStream Software engages in the provision of actionable marketing intelligence solutions to multi-channel retailers. It is an analytics Software as a Service company specializing in revenue attribution and customer targeting. The firm's module offerings encompass revenue attribution, customer targeting, triggered marketing, initial attribution, and multi-channel optimization. It also allows marketers to plan, measure, and optimize campaigns across marketing channels using integrated software. The company was founded by John Wallace in 2003 and is headquartered in San Francisco, CA. | Technology Services |
DataSong
DataSong Packaged SoftwareTechnology Services DataSong provides marketing consulting services. Its products include multi-channel attribution, expert services, budget optimization, planning and forecasting, customer targeting, event-triggered marketing and integrations. The company was founded by John Wallace in 2003 and is headquartered in San Francisco, CA. | Technology Services |
LiftLab, Inc.
LiftLab, Inc. Packaged SoftwareTechnology Services LiftLab, Inc. provides media experimentation. The company was founded by John Wallace and is headquartered in Oakland, CA. | Technology Services |
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