Investor Update

June 2025

Zee Entertainment Enterprises Limited



A year ago : Pre-Consolidation

Now : Post-Consolidation

Peer I

24%

17%



10%

Peer II

Peer 1

34%

Peer I

+

Peer II

Duopoly

Structure

17%

Peer III

9%



Pan India

Peer III

8%

'Z' Board and its leadership are focused on achieving sustained relevance in a dynamic environment, which demands unwavering focus and excellence in

execution at every level

9%

Peer IV

Peer IV

9%

Peer IV is a significant player in Southern Market

Zee Entertainment Enterprises Limited

TV Viewership share FY 24 & FY 25 - Source: BARC, 15+, India Urban 3





Metric (FY 25)

Peer 1

Operational

TV Market Share

17%

34%

TV Daily Viewers

286mm+

358mm+

Content

TV Channels

90+

100+

OTT Content

130k+ hours

320k+ hours

Financials (INR Cr)

Revenue

8,294

25,3021

EBITDA

1,196

7091

EBITDA %

14.4%

2.8%

Cash and Cash Equivalents

INR 2,406cr

INR ~12,000cr*

Peer-1
  • Parentage of INR 2,000,000cr+ market cap provides substantial financial, strategic resources

  • Largest shareholder infused ~INR 12,000cr in cash in merged

    entity

    • Peer-1 is investing INR 85,000cr+ in content in over a 3-year period

  • Strong ecosystem with well - entrenched distribution given parents' presence in telecom, OTT, cable etc. 'Z'
  • Most profitable network, though smaller in scale as compared to

    Peer-1 (no presence in sports)

  • Executing its growth plans for the next few years to further strengthen its presence in General Entertainment

  • Target - continue being a formidable player in the changed M&E landscape

Zee Entertainment Enterprises Limited

Note: 1Annualized from company filings 4

'Z' to create a significant cash reserve in order to compete effectively with the competitor and to act proactively to address any rapid market shift

* Infusion by parent company

Traditional Media Emerging Media

TV

Social Media

Music

Cinema

Video Streaming

Print

Radio

Audio Streaming

…& more …& more

Other competitors for ad revenue

Search Engines E-commerce & Q-commerce OOH Advertising

…& more

  • Major players are shifting to a "full stack" model

where they continue to operate their traditional channels, but also incorporate emerging media into their platforms

  • Digital platforms (domestic and international) are

investing aggressively into content (general entertainment and sports) to ramp up their subscriber base

  • Increasing investments going into short-form content

with its rising popularity resulting in social media

gaining importance as a mode of content engagement

  • Production houses have the potential to monetize

traditional and emerging channels in parallel with the

same content and IPs



'Z' to enhance its digital offerings in a profitable manner both domestically and internationally without going beyond content ecosystem

Zee Entertainment Enterprises Limited 5

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Zee Entertainment Enterprises Limited published this content on June 22, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 22, 2025 at 14:34 UTC.