Prime Line announce a partnership with YETI. This game-changing collaboration makes Prime Line the preferred supplier of YETI products in the promotional channel, offering its customers access to one of the most sought-after brands in the world. With this agreement, Prime Line will initially offer a carefully curated selection of YETI's iconic drinkware, giving distributors a unique opportunity to provide their clients with the ultimate in durability, performance and brand prestige.
The initial launch includes 10 of YETI's most popular drinkware styles, available in up to four colorways, giving customers a wide range of premium choices to meet both brand and lifestyle needs. Prime Line will be uniquely deep in inventory and will provide quick turn times on orders. In addition, Prime Line anticipates expanding the YETI collection in 2026, bringing even more innovative and in-demand products to the promotional marketplace.
YETI Holdings, Inc. is a designer, retailer, and distributor of outdoor products. The Company's product portfolio consists of three categories: Coolers & Equipment; Drinkware, and Other. Its Coolers & Equipment family is comprised of hard coolers, soft coolers, cargo, bags, outdoor living, and associated accessories. Its hard cooler category includes YETI Tundra, YETI Roadie, YETI V Series hard coolers, YETI TANK ice, and YETI Silo 6G water cooler bucket. Its Hopper soft cooler product line includes Hopper M15 Soft Cooler, Hopper M12 Soft Backpack Cooler, Hopper M30 Soft Cooler, Hopper Flip Soft Cooler, and Daytrip Lunch Bag, among others. Its Drinkware product line consists of Rambler Colsters, Rambler Lowball, Rambler Wine Tumblers, Rambler Stackable Pints, Rambler Mugs, Rambler Tumblers, Rambler Straw Mugs and Cups, Rambler Bottles, Rambler Jugs and Yonder Water Bottles. Its Other category offers an array of apparel and gear, such as hats, shirts, bottle openers and ice substitutes.
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