Whirlpool announced launch of Spin&Load Rack, Whirlpool brand brings human innovation and inclusive design to the everyday kitchen with an easy-to-use, 360o spinning lower-level dishwasher rack. Designed in collaboration with United Spinal Association, Spin&Load Rack is a replacement lower rack for a traditional dishwasher and represents a significant advancement in kitchen inclusivity in a way that traditional dishwasher racks do not. As the most inclusive lower-level dishwasher rack design on the market, Spin&Load Rack features an easy- to-use, 360o spinning design to allow easy access to all areas of the lower rack of the dishwasher, reducing the need for individuals to reach or reposition themselves while loading and unloading their dishes.
Spin&Load Rack is easy to install and designed to fit all 24" Whirlpool Corporation dishwashers manufactured after 2018, including Amana, JennAir, KitchenAid and Maytag brands. The accessory also features simplified and inclusive packaging, ensuring users can easily open and unbox with one hand with an accessible pull-tab design. Whirlpool Corporation's employee resource group known as AVID (Awareness of Visible and Invisible Disabilities) was involved in the initial development process for Spin&Load Rack, with the initial idea for the innovation stemming from an AVID-hosted challenge asking interns to design a more inclusive product.
From there, Whirlpool engineers developed prototypes, which were brought to a consumer research study leveraging members of the United Spinal Association to interact with the prototypes and share feedback, informing how the final design eventually came to life. Whirlpool brand's design team also conducted a full usability study on Spin&Load Rack with individuals from Corewell Health to share feedback on the final design.
Whirlpool Corporation is a global kitchen and laundry company. The Company’s segments include Major Domestic Appliances (MDA) North America; MDA Europe, MDA Latin America; MDA Asia, and Small Domestic Appliances (SDA) Global. The Company in the United States and Canada, market and distributes major home appliances and other consumer products under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator brand names to retailers, distributors, and builders, and directly to consumers. In Europe, the Company markets and distributes major domestic appliances under the Whirlpool, Indesit, Hotpoint, Bauknecht, Ignis, Maytag and Privileg brand names. In Latin America, the Company produces, market and distributes primarily Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names. In Asia, the Company market primarily under the Whirlpool, Elica, Maytag, KitchenAid, and Indesit brand names.
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