Unity announced the launch of the Unity Audience Hub. The Audience Hub blends federated, privacy-first insights from Unity?s ads ecosystem with trusted third-party data sources to deliver curated, high-intent audiences to brand marketers. It optimizes for combined audience intelligence without compromising data privacy.

In initial beta testing, brands have experienced a 102.6% increase in click-through-rate and a 103.6% uplift in engagement overall, demonstrating the power of the Audience Hub in reaching highly relevant audiences and matching them with media inventory. The Audience Hub is powered by Optable, and is launching with Experian as an initial third-party data partner. Marketers can build custom audiences and then activate those audiences within Unity's mobile app and game inventory?and beyond on channels like CTV, through a partnership with Roku.

The Unity Audience Hub is now available to marketers in the U.S. and Canada, with global access coming soon.