Unity announced that BMW Group has selected Unity Asset Manager to power its 3D asset management platform, 3D Mine. This innovative solution marks a significant step in the premium automotive manufacturer's digital transformation, enabling faster and seamless collaboration, stronger security, and more efficient operations across teams at scale. Unity's 3D asset management platform is streamlining workflows across all BMW Group business units--including design, engineering, and marketing.
BMW is using Unity's cloud-based platform to tackle long-standing challenges in managing vast 3D asset libraries, including version control issues, inconsistent file formats, and collaboration hurdles. Unity Asset Manager simplifies and centralizes this process, giving BMW the tools to scale content creation and innovation across departments. Unity's broader ecosystem also supports advanced visualization and real-time collaboration, enhancing workflows across BMW Group's design, engineering, and marketing functions.
Built on a scalable architecture, 3D Mine is designed to grow with the needs of BMW Group's global operations, helping deliver consistent value across teams and regions.
