Unicommerce has partnered with Unicommerce to streamline its e-commerce operations and power quick commerce fulfilment for its premium range of grooming products for men's care. Unicommerce's platform Uniware, will enable multi-channel order management and warehouse management for the brand, automating the processing of orders received across online channels including its brand website, marketplaces and quick commerce platforms. Enhanced warehouse operations will allow the company to reduce the order-to-shipment time, thereby powering faster and error-free deliveries. With the rise in demand for self-care products for men and the influence of celebrities and influencers on prioritising personal wellness, male grooming products are quickly gaining popularity among Indian consumers.
Projected to grow at a CAGR of 11.06%, India's male grooming products market is estimated to reach a value of USD 1,844.65 million by 2029. Unicommerce's technology will also enable The Man Company to manage its order returns more efficiently, ensuring that customers can get a quick resolution without having to contact customer support for every query.