SportsHero Limited announced the appointment of Mr. Crispin Tristram to the full time executive position of Chief Commercial Officer (CCO). Crispin brings extensive expertise in the eSports video games industry and has been instrumental in re-shaping the Company's eSports strategy during his advisory tenure announced on 11 September 2024. With the original agreement due to expire in February, this permanent appointment provides a seamless transition, enabling to capitalise on the significant pipeline of opportunities generated in recent months.
His deep industry knowledge, proven track record and regional market expertise position him as the ideal leader to drive growth in this rapidly expanding sector. He has already shown his ability to secure partnerships with some of the largest potential partners in the region through the signing of the Indosat and XL Axiata agreements announced recently. Crispin will continue to provide strategic oversight to scale eSports operations, drive ongoing product innovation and develop new partnerships to accelerate commercial success across the entire South East Asian region.
Crispin has over 25 years' experience in the Telecommunication and Entertainment industries. He has a proven track record in organisation-wide digital transformation and new business unit rapid revenue growth. Crispin is a telecommunications and digital entertainment veteran having worked extensively in Europe, Asia and Oceania for major blue-chip brands such as Vodafone, France Telecom, Singtel Group, Optus, Hoyts and Bain.
During his tenure in Indonesia he was appointed by the Telkomsel board and was responsible for the delivery of `Telkomsel Digital World' transforming revenue lines, customer engagement and self service across a customer base of 180 million active subscribers. Crispin expanded Telkomsel's digital business, moving the organisation into games distribution, esports, publishing and content production and micro-loans. He successfully grew Telkomsel to be the leading digital Entertainment and Gaming brand in Indonesia through the launching of Dunia Games brand and MAXstream original scripted content studios.
He also took Telkomsel into the digital Home Entertainment category building MAXstream video on demand platform. The MAXstream entertainment brand consisted of MAXstream video platform with 20 million users supported by MAXstream original content studios. MAXstream studios is now a major independent content creator in Indonesia creating over 130 titles of scripted long and short form content.
Prior to Telkomsel, Crispin was part of the leadership that executed the sale of Hoyts Entertainment (largest screened entertainment group in Oceania) to Wanda Group for USD 900 million. He also worked for the Singtel Group (Singapore's largest telco), building and managing digital and direct sales and service channels in Australia (Optus) and Singapore (Singtel). He is a has created and filed several technology patents within the gaming and payments category.
