(CercleFinance.com) - Goldman Sachs initiated coverage of Saint-Gobain on Wednesday with a "neutral" rating and a 12-month target price of €110, representing upside potential of 12%.

In a research note, the US bank praised the success of the turnaround strategy implemented over the past six years by the French construction materials group.

Having successfully restored its margins, the company will now have to open a new chapter in its development, explains the New York-based firm, by revitalizing its revenue growth, taking advantage of the cycle currently underpinning the European residential construction sector, and identifying new niches that will enable it to further improve its margins.

However, according to Goldman, these factors are already well reflected in the share price, which means that the renovation market will have to surprise on the upside or the group's growth will have to exceed market forecasts on a structural basis and over a long period of time.

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