Radico Khaitan Limited is now announcing the launch of Magic Moments Flavours of India, a vibrant new range of flavoured vodkas that celebrate the essence, culture, and taste of India. With Alphonso Mango and Thandaai flavours, the new launch offers consumers a refreshing fusion of heritage and innovation. Infused with the essence of "Soul of India," the launch of Magic moments Flavours is not just a portfolio expansion, it is a powerful expression of Radico Khaitan's vision to bring India's spirit to the forefront of global conversations in taste, culture, and innovation.
The journey begins with a rollout in Rajasthan, and Uttarakhand, followed by Assam, MP and Goa, with a phased expansion set to bring these vibrant flavours to more states across the country. Having crossed the landmark of 7 million cases in FY2025, Magic Moments continues to lead as India's No. 1 and the World's 6th largest Vodka brand.
The brand has consistently set new benchmarks in the industry, a testament to its deep-rooted culture of innovation. The Remix Flavours portfolio has outpaced the classic plain vodka segment, growing at a 25% CAGR over the past five years. Targeting the premium segment, the Verve Flavour range has shown a robust 95% CAGR growth in the same period - underscoring consumer trust and evolving taste preferences.
Each variant in the Flavours of India range is a sensorial journey, a story of celebration, nostalgia, and bold taste, all refined through a 5-stage filtration process that ensures unmatched purity and smoothness. Alphonso Mango: A tribute to India's favourite summer fruit, this variant is a silky blend of sun-kissed Alphonso mangoes and Magic Moments Vodka. With a tropical burst in every sip, it offers a refreshing, luxurious experience, best enjoyed chilled.
Thandaai: Drawing inspiration from India's festive traditions, Thandaai brings together a rich blend of milk, saffron, rose petals, almonds, pistachios, mint, and a dash of black pepper -- all seamlessly infused with Magic Moments Vodka. It delivers a uniquely spiced, indulgent flavour that truly captures the warmth of Indian celebration.
