Poonawalla Fincorp Limited (PFL) announced the launch of Business Loan 24/7, an industry-first digital loan solution backed by a pioneering digital risk assessment model tailored for micro, small, and medium enterprises (MSMEs). This innovative offering provides instant approval with a risk-first approach and flexible repayment options. Designed to address the credit needs of MSMEs with speed, convenience, and simplicity, Business Loan 24/7 offers a fully digital onboarding and approval journey through a Straight Through Processing (STP) model.
This eliminates the need for branch visits or physical paperwork, delivering a user-friendly and secure experience across all touchpoints. The offering leverages advanced analytics and a robust risk assessment framework, with an intended objective to enhance the evaluation of creditworthiness for self-employed and MSMEs. By using digitized information directly from the source, it strengthens risk assessment beyond conventional metrics, enabling responsible credit allocation to growth-ready enterprises.
PFL is using technology as a competitive advantage, along with its risk analytics capabilities, to create a well-calibrated risk-first digital model. Business Loan 24/7 is integrated with India's digital public infrastructure, including GST systems, account aggregators, and credit bureaus, to streamline verification, assess financial behavior, and support a robust and calibrated approach to risk. This innovation is aimed at removing barriers commonly faced by MSMEs and enabling easier access but risk-calibrated credit.
The company plans to target MSMEs across Tier 1, Tier 2, and Tier 3 cities, focusing on retail, services, manufacturing, trade, and other key sectors. Building on the initial success of its recently launched, risk-calibrated industry-first 24/7 digital lending solution for salaried professionals, PFL believes that Business Loan 24/7 will drive innovation in the business loan segment, setting new credit standards for MSMEs nationwide. It also creates a competitive advantage for the company to attract the first right of refusal for customers.
PFL plans to build its strengths quarter on quarter in a gradual risk-calibrated manner and expects this to become a competitive advantage for the company over the next 4-6 quarters.
