PayPal Holdings, Inc. is rewriting the rules of digital advertising with the launch of Storefront Ads--an innovative solution that transforms ads on the open web into a fully functional storefront. Fueled by the PayPal transaction graph and powered by PayPal and Venmo's robust payment rails, Storefront Ads turns recommended products into "buy now" opportunities right within the ad unit itself. Merchants of all sizes are faced with fewer and fewer consumers going directly to their websites in a world where agentic commerce is growing.
With Storefront Ads, merchants can dramatically broaden their e-commerce reach across the open web--reaching consumers wherever they are, on desktop, mobile, or emerging digital environments. By combining checkout through PayPal and Venmo's payment flow with a storefront that lives inside the ad, shoppers will not have to leave the content they're viewing. After making a purchase, they're immediately returned to exactly where they left off.
PayPal Storefront Ads are supercharged by the PayPal transaction graph--a unique repository of real, cross-merchant purchase signals that drive relevant advertising. With more than 430 million consumer and merchant accounts spanning approximately 200 global markets, this transaction graph has the potential to help PayPal map a variety of purchase data with media to inform more impactful marketing campaigns. From buying a new pair of shoes on PayPal, splitting up a dinner tab on Venmo, or discovering a deal on electronics with PayPal Honey, the PayPal transaction graph seeks to map commerce activity to provide marketers a more complete view of their next potential shopper, enabling them to deliver highly personalized, privacy-safe messaging exactly where consumers are already engaged.
Storefront Ads is expected to debut this summer in the U.S. as IAB-standard units and then evolve into brand vehicles and sponsored listings. These next-gen placements harness dynamic creative optimization and product-level data designed especially for fast-moving consumer goods.
