Max Financial Services Limited is an India-based holding company for Max Life Insurance Company Limited, which is a non-bank, private life insurance company. The Company offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners. The Company offers term insurance plans, life insurance plans and investment plans. Its term insurance plans include critical illness, smart term plan, term plan with return of premium, claim settlement ratio and smart secure plus plan. Its life insurance plans include online insurance plans, child insurance plans, retirement plans, health insurance plans and NRI plans. Its investment plans include tax saving investment, assured wealth plan and smart wealth income plan. It also holds both Pension Fund Management and Point of Presence licenses under the National Pension System architecture from the Pension Fund Regulatory and Development Authority.