Mahindra Holidays & Resorts India Limited announced that the Board of Directors of the Company vide a Circular Resolution, have effective i.e. June 02, 2025 on the basis of the recommendation of the Nomination and Remuneration Committee, approved the appointment of Ms. Asha Kharga, as
the Chief Customer Officer and Senior Management Personnel of the Company with effect from July 01, 2025. Asha Kharga is an accomplished leader with over 28 years of diverse experience in FMCG, financial services, advertising, and strategic brand-building. Currently, she brings this wealth of expertise to the Mahindra Group, where she serves as the Chief Customer & Brand Officer and a Member of the Group Executive Board. Asha oversees Corporate Brand & Communications, Customer Experience, and the Group's Cultural Initiatives, while serving as the global custodian of the Mahindra brand--a formidable task given the Group's presence in over 100 countries, spanning 20+ diverse industries like automotive, IT, finance, and agribusiness. She navigates the complexity of catering to a wide spectrum of 13 million customers, all while unifying the brand's identity across a global ecosystem of businesses and leaders. Asha also contributes as a board member for the publicly listed Mahindra Lifespaces Developers and NBS International Limited. Previously, she served as Chairperson of Mahindra Racing UK. Before joining Mahindra, she was the Executive Vice-President and Group Chief Marketing Officer at Axis Bank, where she played a pivotal role in repositioning Axis from its legacy as UTI Bank. Asha spent nearly a decade at Unilever, where she managed brands in the Homecare and Refreshments categories, including household names like Vim, Wheel, Red Label, Taj Mahal, and Lipton Tea. She also spearheaded Hindustan Unilever's customer centricity agenda and was instrumental in bringing Unilever's Sustainable Living Plan to life in India, embedding sustainability into core business practices. Asha is equally passionate about driving inclusivity and diversity. She chairs the Mahindra Group's Diversity Council and was Chairperson of the FICCI Committee for Women Empowerment in 2024,
reinforcing her commitment to social change. Her contributions have earned her numerous accolades. Business World recognized her among India's
Top 20 Most Influential Women in Marketing & Advertising, and IMPACT Magazine featured her thrice on its list of the 50 Most Influential Women in Marketing. She was named a Storyboard18 Visionary by CNBC in 2024 and listed among the Top 100 Most Influential Marketing Leaders in India by Business World in 2023. Asha holds a commerce degree from Narsee Monjee College of Commerce and Economics and an MBA in Marketing from Mumbai University. With her ability to drive transformation, nurture inclusivity, and inspire meaningful change, she remains a strong leader shaping India's business landscape.