Chinese demand for Gucci is weakening, seriously affecting the results of its parent company, Kering. With revenues down 25% in the third quarter, Gucci is struggling to turn things around and its underperformance is weighing heavily on the Kering group, which also owns Yves Saint Laurent, Balenciaga and Bottega Veneta.

As a result, Kering's annual profits could reach their lowest level since 2016. Despite the arrival of a new designer at Gucci 18 months ago, the future remains uncertain, especially as the economic situation in China, a crucial market for luxury goods, continues to deteriorate.

Bloomberg videos, provided by MT Newswires