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Published on 01/08/2024 at 09:16 pm IST - Modified on 01/08/2024 at 09:28 pm IST
(MT Newswires) --Instacart, the food delivery platform, has broken new ground by integrating advertising on its high-tech shopping trolleys, boosting revenues and marking significant growth in its advertising segment. The carts, which have the ability to identify and process payments for products, are already in operation at Kroger (a US retailer), with thousands more planned for deployment in 2024.
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