Expedia Group announced a major expansion of its B2B technology platform, launching new APIs and advertising innovations designed to power partner growth and unlock smarter traveler engagement. The company is also extending its reach with new GenAI-powered discovery experiences, starting with Expedia Trip Matching, a first-of-its-kind feature that turns reels on Instagram into personalized travel recommendations. Additionally, with the latest release of its new end-to-end AI Agent on Hotels.com, and integration with OpenAI Operator and Microsoft Copilot Actions, Expedia Group is making trip planning more intuitive and accessible -- meeting travelers across every touchpoint.
These latest innovations were shared during Expedia Group's EXPLORE event. Connect Smarter with B2B APIs: Expedia Group is scaling its leading B2B segment, Private Label Solutions, byoting a new generation of APIs that lets partners -- including some of the world's largest brands -- unlock the power of travel packages. Fueled by AI, automation, and continuous innovation, the new APIs will drive deeper customer engagement, stronger loyalty, and new revenue streams. Activities API: Offer more than 170,000 unforgettable bookable experiences worldwide.
Insurance API: Testing first on Expedia TAAP, travel agent booking platform, partners will be able to offer trip protection in the booking path. Air API: Will soon enable seamless integration of air travel with lodging and car rentals, for an all-in-one booking experience. B2B partners can now also access Expedia Group Advertising's Sponsored Listings solution, creating new revenue streams for them and providing hotel-advertising partners with access to new audiences.
Reduce Costs with the Reservation Management API: As automation optimizes supply operations, Expedia Group empowers hoteliers to focus on high-impact operations through Connectivity partners. This new solution aims to significantly reduce the estimated 8 million hours and $120 million in annual operational costs that partners currently spend servicing manual workflows. Expedia Group's new Reservation Management API provides 15 new features to streamline hotel operations.
These integrations bridge that gap, ensuring the company's brands are where travel planning increasingly begins. The latest release of the new AI Agent on Hotels. website brings together conversational discovery, shopping and servicing into a seamless end-to-end experience with a single-entry point on the homepage.
If a traveler is planning their next trip, the AI Agent will tap into Expedia Group's rich travel data to deliver smart recommendations with real-time pricing, guest reviews and contextual imagery. If a traveler already has a booking, the AI Agent will offer contextual prompts that guide them through any changes to their travel plans. Behind the scenes, the company's proprietary Artificial Creative Intelligence system enhances personalization and scale by moderating more than 400 videos daily, generating content, and optimizing engagement across channels.
These advancements are part of Expedia Group's broader effort to modernize travel discovery, making inspiration more dynamic, data-driven, and instantly actionable. New Solutions for Travel Advertisers: Expedia Group Advertising, formerly Media Solutions, also revealed a suite of media upgrades focused on helping partners reach travelers during the critical inspiration phase, long before they land on a booking page. Creative Collaboration and Extended Reach with Beautiful Destinations: Partners are able to co-create viral, shoppable travel content at speed and at scale, which can reach more than 50 million followers of Beautiful Destinations.
In addition to new creative, offsite solutions, Expedia Group Advertising announced a new creative, offsite solutions.
