Mastercard has collaborated with Eastern Bank PLC to introduce its first biometric metal credit card, marking a significant leap forward in Bangladesh's payment technology landscape. As part of the ultra-premium World Elite Mastercard portfolio, this innovative card combines cutting-edge biometric authentication with the sophistication of a metal design, offering both enhanced security and premium user experience. Co- powered by IDEX Biometrics, Kona I, and Infineon Technologies, the launch reflects a shared commitment to driving secure, seamless, and future-ready payment experiences in the country.
The new card will empower Mastercard cardholders to authenticate in-store purchases effortlessly using just their fingerprint-eliminating the need for PINs or signatures. Leveraging advanced biometric technology, it'll ensure that only the authorized user can complete the transaction, safeguarding sensitive financial data and setting a new benchmark for secure, premium payment experiences. With cardholder data securely stored directly on the card, transactions will be authenticated through the user's fingerprint-adding a powerful layer of protection against fraud.
One of the most user-friendly features of the new card will be its seamless enrollment process-cardholders can conveniently register their fingerprint from the comfort of home using a kit provided by the bank. Enhancing its security credentials further, the card will be equipped with Mastercard Identity Theft Protection, a robust feature that continuously scans the web for signs of identity fraud, offering cardholders proactive and comprehensive protection. This exclusive World Elite Mastercard credit card will also unlock a host of premium privileges through Mastercard's Priceless Specials platform, such as: A complimentary one-night stay at luxury hotels, A free gourmet meal at top restaurants across Asia Pacific, Exclusive rooftop dining at CÉ LA VI, Marina Bay Sands, Singapore, plus a SG$100 voucher, Access to over 46 premium golf clubs, including TPC® courses operated by the PGA TOUR.
The new card will also enable additional perks for cardholders, including: Global data roaming with Flexiroam, Discounted car rentals from Hertz, USD 1,000 off Uniworld river cruises, Fast-track elite memberships with hotel loyalty programs like GHA DISCOVERY, HoteLux, Wyndham Rewards, and I Prefer. Further, cardholders will gain access to exclusive and specially curated experiences through Mastercard's globally renowned Priceless platform. They will also be able to enjoy complimentary access to over 1,300 airport lounges worldwide through Mastercard's LoungeKey program, along with access to select domestic lounges-ensuring comfort and convenience wherever they travel.
